The Remi Group BOOK CLUB is back and this time it’s with a review of Grant Cardone’s The 10x Rule: The Only Difference Between Success and Failure. Cardone is a successful entrepreneur, best-selling author, and public speaker. He came from humble beginnings and has an in-your-face way about him that grows on you throughout the book. My favorite quote from Cardone is at the beginning of the book, “Anyone that suggests to me to do less is either not a real friend or very confused!”
The basic premise behind 10x is simple – if you want extraordinary levels of success in your personal and professional life, you must fully commit to setting your goals to ten times more than the original. According to Cardone, massive thoughts require massive actions. If you happen to fall short, isn’t it better to miss the 10x goal than the lower, original goal? Reaching one’s full potential and becoming extraordinarily successful is not only your duty, but it’s unethical to not even try. Cardone goes on to explain that part of the 10x thinking is to take control of everything – nothing happens to you, it happens because of you. My new favorite slogan by Cardone is the last line on page 45!
For the past several years, Remi’s management team takes every Business Development Representative and several marketing employees on a two-day sales training retreat in Myrtle Beach, SC. This year was no different and the theme of the meeting was based on the “10x Rule” book. The heart of the meeting was centered around the following ten lessons from the book and how they can relate to the company’s equipment maintenance management program sales:
- Be Unreasonable – This doesn’t mean act crazy. But, it does mean that in order to be successful and make the impossible possible, you must be unreasonable. You cannot accept no for an answer.
- Readily Take Action – It’s not luck or an inherited trait, it is massive amounts of action that results in success. Lazy or unsuccessful people have a plan, but never get around to implementing it for various reasons.
- Habitually Commit – Commitments are non-negotiable. Cardone recommends just jumping in and going for it, quit testing the waters, and keep your eye on the prize.
- Be Disciplined – Discipline will get you what you want in all areas of your life – spiritual, physical, mental, emotional, familial, and financial. Discipline is an absolute requirement for 10x-ers.
- Be Goal Oriented – Don’t spend your life achieving the goals of other people. Write your goals down and when you run into a problem, write them down again. Repeat as necessary.
- Be Uncomfortable – To stay on top of your game, keep putting yourself in new and unfamiliar situations. Complacency causes the focused to lose the drive to stay ahead.
- Focus on Opportunity – Success doesn’t happen without some challenges to overcome. Treat each challenge as an opportunity to succeed in some way, no matter how big or small.
- Be Dedicated to Continuous Learning – Take every opportunity to keep educating yourself; attend webinars, conventions, and read, read, read. Reading everything and anything can be the difference between making $60k a year and making $600k a year.
- “Reach up” in Relationships – A famous quote from Michael Dells sums this point up perfectly: “Try never to be the smartest person in the room. And if you are, I suggest you invite smarter people or find a different room.”
- Focus on “Now” – Do not procrastinate! Cardone repeatedly emphasizes that the “10x Rule” is based on taking immediate and massive action. Procrastinating and living in the past will keep you from achieving your goals today.
Amazon reviews give The 10x Rule 4.6 out of 5 stars and I couldn’t agree more! The books gets you to seriously question if you are living up to your full potential and if you aren’t, asking yourself why not. Have you read the book? Have you started living 10x? What do you think of the last line on page 45? Share your thoughts with us – we’d love to hear from you!